Table of Contents Table of Contents Amazon has over 300 million active customer accounts and 1.9 million selling partners worldwide (Quaker). With so many businesses competing for customer attention, it is important that your listing stands out. You are going to have to learn the tips and tricks of this platform in order to beat out the competition. We can

Table of Contents Table of Contents Still images are incapable of providing audiences with the real-world value of product/service. Video reels can. The presence of video marketing has been on the rise in recent years. This is because of the popularity of social media platforms like TikTok or Snapchat. “Meta reports that up to 675.3 million users can be reached

Table of Contents Table of Contents “90% of the information transmitted to the brain from the world around us is visual.” (Carter). In order for a business to be successful in converting customers effectively, the brand needs to engage with audiences using visual communication styles. Graphic design provides consumers with a visual way to know what your business does and

Table of Contents Table of Contents Today, businesses and brands need to develop effective marketing strategies in order to be successful. Locating your target audience is the first step. It will help you understand the wants and needs of customers that your business should be catering for. Defining the target audience makes the process of converting potential first-time customers into

Table of Contents Table of Contents Instagram is the 8th most visited website in the world with 4.25 billion total visits a month (Newberry). With there being so much foot traffic associated with this platform, It is important that your account stands out. With the sheer number of active users on this platform, tons of people with influencer accounts are

Table of Contents Table of Contents It’s time to start promoting your business using social media, but where to start? It’s normal to feel unsure when first launching a social media marketing campaign. It can seem like an overwhelming task that has no obvious starting point. Don’t worry, all you need is a plan. We will discuss target audience, SMART

Table of Contents Table of Contents Did you use a camera today? Cameras are all around us. They are a commonplace tool in modern society. What most people don’t know is that there is more than one type of photography. The two most popular forms are digital and photography. In this article, we will be discussing these forms of photography.