5 Most Important Tips for Product Photography

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Without a doubt, a main goal of product photography is to pull the viewer closer to a purchase. It is essential for any business to show its product in a visually appealing and attention-grabbing way. There is a lot that goes into product photography from lighting to retouching. Understanding what parts of photography to focus on can help create unique and attention grabbing photos.

The 5 Most Important Tips for Product Photography Are… 

1. Lighting

Professional high quality lighting is one of the most important factors in achieving great photographs. Lighting highlights the color, shape, and texture of a product. Lighting helps to set the mood of the photograph, and lighting shows the depth of a product. A small change in lighting will result in a significant change in the look of the photograph. Most importantly, there’s no alternative to professional lighting if you want professional results.

There are a variety of sources providing a wide range of tips and tricks (often contradictory) on how to achieve the best lighting, but it is always best to use a professional who has experience.

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2. Composition

Proper composition decisions can make or break a photo. 

Composition is the arrangement of product(s), framing  and props in a photo. Composition is essentially an umbrella term for the arrangements of elements in a photo and the perspective of that photo. Composition can be a hard concept to understand and an even harder thing to photograph. There is no one time solution/trick on how to create a unique and creative photograph that draws the viewer’s attention to your product which is why it is always best to use a professional.

3. Angle

Angles in product photography play a significant part in creating the look and feel of a photograph. The right camera angle should show as much of the product as possible, highlight the features of the product, and add depth to the photo. When choosing what angle is best for your photo, there are many options and factors to consider. One angle example that may be the right choice for you is shooting your photo at a 45 degree downward angle as this simulates how our eyes look at objects on tables and shelves. Another angle to consider is using flat lay photography which can create a sense of uniqueness for product photography when paired with the right type of styling and composition choices. Because there are so many different angles to choose from, it can be intimidating to know which angle is the best choice for your product/photo which is why using a professional can be helpful.

4. Depth of field

Depth of field plays an important role in showing where the viewer’s attention should be focused on in a photo. When choosing what depth of field technique is right for you there are several factors to consider. One factor to consider would be choosing what depth of field best compliments the style of your photo. For example, using a shallow depth of field is typically less commercial and less professional for white background photos but it is usually desired for lifestyle photography.

Other tips for controlling the depth of field include:

  • Aperture: aperture is the pupil of your camera and controls how much light is let in. A lower aperture number will increase the depth of field.

  • Focal length: Focal length is the distance between the lens and the image sensor when the subject is in focus. The goal of focal length is to have your product being in clear, sharp, and magnified focus. Choosing the correct focal length depends on the camera you have and the size of your product.

Product Photography retouching image

5. Proper retouching

Proper retouching is an absolute key part of the process, it is essential in creating a commercial-ready image.

Proper retouching helps a photo in a variety of ways including:

  • Dialing in exposure, saturation, color accuracy, sharpness and many other factors to create an accurate image.

  • Can also include background replacement or removal to create a stronger focus on the product

  •  Eliminate dust and scratches from the photo

  • Color correction to ensure the colors in the photo are accurate

  • Adjusting brightness, contrast, and enhancing texture and detail to the photo

Make sure to always use professional retouching and editing services to make sure your photos are high quality and professional looking. Retouching can be tricky as too much or too little can make your photography appear amateurly edited. Instead, using a professional service with experience can help your photograph look professional and stand out.

Conclusion

There are countless factors to consider when deciding what the best choices to showcase your product in a photograph are. Tips that can help narrow down these decisions include focusing on the five most important factors: lighting, styling/composition, angle, depth of field and proper retouching. Focusing on these factors can help make your product photography stand out, highlight the product(s) features, and make viewers desire purchasing the product in your photo. Trying to shoot high quality product photographs yourself can be extremely daunting which is why it is best to always use a professional who has previous experience photographing a variety of products.

FAQs

What are the 5 things you need for photographing a product?

  1.  A Camera. A smartphone camera can work in some cases
  2. A light source (speedlight, monolight, continuous light, or natural light)
  3. A tripod 
  4. A backdrop or set  
  5. Photo editing software

What are the 5 points of photography?

The “5 points of photography” is not a universally recognized term, but there are several fundamental principles or elements in photography that are widely acknowledged. These include:

  1. Composition: Composition refers to how elements are arranged within the frame. It involves considering factors like framing, rule of thirds, leading lines, and balance to create visually appealing and well-structured images.

  2. Lighting: Lighting is a crucial aspect of photography. Understanding how light interacts with your subject can greatly impact the mood, atmosphere, and overall quality of your photos. Natural light, artificial light, and the direction of light all play roles in photography.

  3. Focus: Achieving sharp focus on the subject is essential in photography. Whether you’re using manual or autofocus, ensuring the subject is clear and well-defined helps create professional-looking images.

  4. Perspective: Perspective involves the vantage point from which a photograph is taken. Experimenting with different perspectives can lead to more interesting and unique shots. This includes considerations of angles, distance, and height.

  5. Timing: Timing is critical, especially in capturing moments or events. The decisive moment, as coined by Henri Cartier-Bresson, emphasizes capturing a moment when all elements come together perfectly. Being patient and timing your shots well can lead to more impactful photographs.

 

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Sydney Abraham

Sydney has experience in content writing, journalism, essays, and historical fiction. She graduated Westmont College with a Bachelor of Arts in English and a Minor in Writing.

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