The Ultimate Guide to Amazon Product Photography

ProShot Media Product Photography Blog

Table of Contents

Table of Contents

Key takeaways:

  • Main image should be on a white background. And should have the specs of: JPEG 2,000 x 2.0000 pixels, RGB.

  • Infographics and Lifestyle photos can increase conversions in most cases

  • Accuracy and clarity are the most important aspects for product photos on Amazon.

One way to stand out from the competition on Amazon is mastering your product photos. There is no one size fits all formula on how to have the best product photos, but this guide will show you what strategies are best for showcasing your product. Most top sellers on Amazon have already adopted these strategies. 

Product images are a crucial factor in Amazon sales. After all, customers will judge the quality of the product by their first glimpse. 

Why is Amazon product photography important?

Amazon product photography is crucial for several reasons. Firstly, it serves as the first visual impression potential customers have of a product, influencing their decision to explore further or make a purchase. High-quality and compelling images on Amazon enhance the product’s credibility, build trust, and provide customers with a clear understanding of what they can expect, ultimately contributing to increased sales and positive customer experiences. In the competitive e-commerce landscape, effective product photography on Amazon becomes a powerful tool for brands and sellers to stand out, establish their identity, and attract a larger audience.

Amazon’s General Image Requirements You Must Follow

  • Every listing on Amazon must have at least one product image. We recommend to provide six images and one video.

  • All product images must accurately represent the product being sold.

  • The images that you provide cannot be blurry, pixelated, or have jagged edges.

  • Images are not allowed to contain sexually suggestive content or nudity. This also applies to leotards, underwear and swimwear, which MUST NOT be shown on a human model.

  • Images cannot include any Amazon trademarks or variations, modifications or anything that can be confused with Amazon trademarks. ( AMAZON, PRIME, ALEXA, or the Amazon Smile design.)

  • Images must not include any badges used on Amazon, variations, modifications or anything that can be confused for these badges. (Amazon’s Choice, Premium Choice, Amazon Alexa, Works with Amazon Alexa, Best Seller, or Top Seller.)

Technical Requirements You Must Follow

It is crucial to make sure the images are formatted to Amazon’s technical requirements. We recommend: 2,000px by 2,000px, JPEG 100% quality, RGB color mode.

  • The product must fill at least 85% of the image. The remaining 15% (or less) should be white space.

  • JPEG is the preferred image format, but PNG, TIFF and GIF files are also acceptable. Amazon does not support animated gifs.

  • Images must be 1600px or larger on the longest side for optimal zoom experience (1000px minimum for zoom to be enabled).

  • Images cannot exceed 10,000 pixels on its longest side

  • The maximum file size is 10 MB

  • Images are required to have a resolution minimum of 72 dpi

  • Images must be in sRGB or CMYK color mode.

  • The first main Amazon image must be on a pure white background (RGB color values of 255, 255, 255)

Amazon Main Image Requirements

  • Your images should be clear, informative and attractive.

  • Main images must have a pure white background with RGB color values of 255, 255, 255.

  • Main images must be professional photographs of the product being sold. They cannot be graphics, drawings, illustrations, mockups, or placeholders.

  • Images should not display props or accessories that aren’t included with the item.

  • You may not place text, logos, borders, color blocks, watermarks, or other graphics over the product or in the background.

  • You are not allowed to have multiple views of the same product in one image.

  • The entire product must be shown in the frame; images shouldn’t touch or be cut off by the edge of the frame ( Jewelery is the only exception to this rule).

  • Products must be shown outside of their packaging; boxes, bags, and cases shouldn’t appear in the main image unless they’re considered an important product feature.

  • No human models who are sitting, kneeling, leaning, or lying down can appear in the main image. The exceptions to this rule are for models expressing various physical mobilities with assistive technology (wheelchairs, prosthetics, etc.) are permitted.

Specific Product Requirements

  • Books, music, and video/DVD main images should be displayed as the front cover art and fill 100% of the frame.

  • You must photograph multi-pack apparel items and accessories flat and off of the model.

  • Clothing accessories shouldn’t show any part of a mannequin, regardless of whether it’s clear, flesh-toned, etc.

  • Men’s and women’s clothing must show the product on a human model, not a mannequin.Kids and baby clothing must be photographed flat and off of the model.

  • Shoes need to be photographed facing left at a 45-degree angle. You should only show a single shoe.

Technical Issues When Uploading Photos to Amazon

  • The most popular reason is because sellers neglect the file format. Files failing to meet technical requirements will not be uploaded to your listings.

  • Make sure your images are 1,000px or larger in either height and width. They should not exceed 10,000px on any side.

  • Make sure your image is in sRGB or CMYK color mode.

  • Make sure images are  JPEG, PNG, or GIF. 

  • Sellers offering variations of a product often face challenges with syncing images across different variations. Ensuring that the correct images are associated with each product variation can be a technical hurdle, impacting the overall presentation and consistency of the product listings.

  • If the images on your Amazon product listings do not follow the product image requirements or violate the Selling Policies and Seller Code of Conduct, the product listings may be removed from search until a compliant image is provided.

  • When comparing between multiple sellers, Amazon will favor the images that meet the style guides and standards.

10 Best Practices for Amazon Product Photography

1. High-Quality Images – Ensure your product images are of the highest quality possible. High-resolution images provide customers with a clear view of your product, instilling confidence and trust in its quality.

2. Multiple Angles – Include multiple images showcasing your product from various angles. This allows customers to examine the product comprehensively, leading to a better understanding of its features and design.
White Backgrounds:

3. Proper Lighting – Use well-distributed and consistent lighting to highlight your product’s details. Avoid harsh shadows or overly bright spots that can obscure important features.

4. Showcasing Scale – Include images that provide a sense of scale for your product. This is especially important for items where size matters, helping customers visualize the product in relation to its surroundings.

5. Use Infographics – Consider incorporating infographics into your images to highlight key features, specifications, or benefits. This can make your product stand out and provide valuable information at a glance.

6. Lifestyle Images – Include lifestyle images that depict your product in real-world scenarios. This helps customers envision how your product fits into their lives and encourages emotional connections.

7. Consistency Across Listings – Maintain a consistent style and image quality across all your product listings. This creates a cohesive brand identity and makes your storefront visually appealing to potential customers.

8. Mobile-Friendly Images – Ensure that your images are optimized for mobile viewing. Many customers browse Amazon on mobile devices, so your images should be clear and impactful on smaller screens.

9. Compliance with Amazon Guidelines – Familiarize yourself with and adhere to Amazon’s image requirements and guidelines. Non-compliance can result in image rejections and hinder your product listings’ visibility and success on the platform.

10. Invest in Premium Imagery – Maximize your profits by investing in top-tier product imagery. High-quality, professional photos not only boost customer confidence but also contribute to increased sales and a stellar brand image.

How to optimize your product photography for conversions

To boost your conversion rate on Amazon through product photography, focus on creating high-quality, clear images that showcase your product from various angles. Investing in high-resolution visuals builds trust, while lifestyle images help customers visualize the product in real-world scenarios, making it more relatable and enticing. Optimize images for mobile viewing, highlight key features with infographics, and maintain consistent branding for a cohesive look across all images. Experiment with A/B testing to identify the most effective visuals, and use high-impact thumbnails to grab attention. Additionally, create a sense of urgency through images that convey limited-time offers, and optimize image titles and alt text with relevant keywords for improved discoverability.

In summary, prioritize clear, high-quality visuals that depict your product in real-life situations, optimize for mobile, maintain consistent branding, experiment with A/B testing, use attention-grabbing thumbnails, and convey a sense of urgency through images. Also, ensure your image titles and alt text contain relevant keywords for better discoverability in search results.

A+ content on Amazon

It’s important to have a  professional A+ product description. If your product photo catches the attention of viewers, they will continue from the photo(s) and scroll down to read further about the product. But if the product description is unprofessional, unhelpful, or contains too many errors, you risk losing potential customers.

A crucial aspect of optimizing your visual strategy on the platform, Amazon A+ Content allows you to go beyond the standard product images. This feature enables sellers to create enhanced product pages by incorporating engaging multimedia elements such as detailed product descriptions, comparison charts, and lifestyle images. Uncover the secrets of leveraging A+ Content to tell a compelling visual story about your products, captivate potential buyers, and significantly boost conversion rates. Learn how to make the most of this advanced tool to create an immersive shopping experience that sets your products apart in the competitive marketplace, ultimately leading to increased sales and customer satisfaction.

Is it necessary to hire a professional photographer?

Yes, hiring a professional photographer for Amazon product photography is highly recommended. Professionals bring expertise, top-notch equipment, and a keen eye for capturing your products in the best light. This investment can significantly enhance the quality and appeal of your images, ultimately boosting conversion rates on the platform. While DIY photography is an option for those on a tight budget, the superior results achieved by professionals often justify the cost, especially in the competitive world of Amazon sales. Consider the impact that high-quality visuals can have on your product listings and make an informed decision based on your specific needs and budget.

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Gabe Tabari

Meet Gabe Tabari, the go-to project manager at ProShot Media. With a knack for keeping things organized and projects on track, Gabe is the man behind most projects. In his blog posts, Gabe shares practical tips on how businesses can succeed with product photography.

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