10 Tips for Beverage Product Photography

ProShot Media Product Photography Blog

Table of Contents

Table of Contents

Beverage product photography is a delicate dance between creativity and technical precision. Whether you’re capturing an ice cold beer or polished bottle of wine, these 10 tips will help you show off your beverage in the best light. 

#1 Use Fake Ice Cubes for Cold Drink Photos

Fake ice cubes stay put, offering an authentic appearance without the melting time constraints. They also look much cleaner and ‘picture perfect’ than real ice cubes. They are inexpensive and can be bought on amazon

#2 Dulling Spray for Shiny Glass

Dulling spray temporarily reduces shine and glare when photographing bright and shiny objects. This can be extremely helpful for shiny glass bottles. But beware…it may produce an inaccurate representation of our product. 

#3 Master the Art of Shooting Glossy Surfaces

If you choose to not use dulling spray, you better learn how to deal with glossy surfaces. Whether frozen or not, glossy glasses present a challenge that only a seasoned photographer can conquer. From preventing unwanted reflections to the meticulous avoidance of fingerprints, you must master the many techniques to prevent unwanted artifacts. 

#4 Use Garnishes as Props to Set the Scene

For hard spirits like gin or tequila, incorporating garnishes associated with cocktails can create captivating hero shots. Embracing mixology will help you discover natural ingredients that can elevate the visual appeal of your beverage photos. 

#5 Add Color for Mood & Composition

Curating an effective color scheme with props and backgrounds can infuse mood and liveliness into your product photos. Be very conscious of colors and how they impact the overall mood of the composition. 

#6 Wood textures

Incorporating wood is an easy way to step up your beverage product photography. Not only does wood easily create an authentic mood, but it also makes your product appear ‘premium’ and more expensive. 

#7 Don’t forget about Hot Beverages

Hot drinks present a unique set of challenges, from steam that dissipates quickly to the need for swift execution. Learn the art of preparing in advance, using a fast shutter speed, and creating a cozy composition around the beverage. 

#8 Use Ingredients in the Shot

Tell a story by showing the ingredients that go into crafting the beverage, reinforcing the natural ingredients used in the manufacturing process. This is a great way to make the product photos look cool and informative. 

#9 Lifestyle Shots: Aligning beverages with Location and Models

For impactful lifestyle shots, you must understand the harmony between the drink, location, and models. Dive into the complexities of aligning these three aspects for compelling visual narratives.

#10 Use Diffusers

Diffusers are very useful for reflective glasses and liquids. They help soften harsh lights and smooth out highlights.



In the realm of beverage product photography, technicalities should take a backseat to mood and emotion. Selling a drink is not just about the liquid; it’s about selling celebrations, feelings, and experiences. Whether it’s a gulp of freshness on a hot day or a well-deserved night out, the seasoned photographer understands the essence lies in storytelling.

Frequently Asked Questions

What is beverage photography?

Beverage photography is a type of commercial photography that specializes in capturing attractive images of drinks for advertisements, menus, or packaging. It aims to make drinks look irresistible and plays a crucial role in promoting beverages in the food and drink industry.

How do you take professional pictures of drinks?

To take professional drink photos, focus on key elements:

Lighting: Use soft, diffused light to highlight drink features.

Composition: Experiment with angles and follow the rule of thirds.

Styling: Pay attention to details like glassware and garnishes for a polished look.

How to do water product photography?

For water product photos:

Lighting: Soft light emphasizes water clarity.

Props: Use clean, minimalist props to convey purity and refreshment.

How do you take good pictures of food and drinks?

Capture appealing food and drink images with these tips:

Lighting: Use natural or artificial light to enhance colors and textures.

Angles: Experiment with different angles for a flattering view.

Composition: Focus on presentation, use complementary props, and maintain a consistent style.


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Gabe Tabari

Meet Gabe Tabari, the go-to project manager at ProShot Media. With a knack for keeping things organized and projects on track, Gabe is the man behind most projects. In his blog posts, Gabe shares practical tips on how businesses can succeed with product photography.

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