Etsy Product Photo Size and Requirements

ProShot Media Product Photography Blog

Table of Contents

Table of Contents

  • Recommended Etsy Product Photo Size: 3000 x 2250
  • JPG, GIF, or PNG File
  • Number of images: up to 10; at least 5 recommended
  • Aspect ratio: 4:3 recommended
  • Orientation: Landscape
  • File size: less than 1 MB for faster uploading

product photography for etsy


High quality photos are a MUST to stand out on Etsy.  Professional quality and creative storytelling are two key elements that will help your photos stand out from the competition and attract potential customers. This article will go over how you can approach both of these to help make your Etsy shop more successful!


File type requirements


Etsy requires JPEG, GIF or PNG files. I recommend to use JPEG files, unless your photos are graphic artwork.

Etsy supports several file formats, with JPEG being the preferred choice for product images. JPEG offers a good balance between image quality and file size, making it ideal for showcasing products online. While other formats like PNG and GIF are also supported, they may result in larger file sizes, which can impact loading times and user experience.


etsy product photo size


Image size requirements


Etsy has specific guidelines for image sizes to ensure consistency and optimal display across devices. For product images, the recommended minimum size is 2000 pixels on the shortest side. This ensures that images appear crisp and clear, even when zoomed in. By adhering to these size requirements, sellers can enhance the visual appeal of their listings and attract more buyers.

Size matters, especially in the realm of digital imagery. Etsy imposes strict guidelines regarding image dimensions to maintain a harmonious browsing experience for shoppers. The recommended minimum size for product images is 2000 pixels on the shortest side, ensuring ample resolution for zoom functionality and high-definition displays. Embracing this benchmark empowers sellers to showcase their creations with unparalleled crispness and precision, captivating audiences with every pixel. Moreover, adhering to Etsy’s size requirements fosters consistency across listings, reinforcing brand credibility and professionalism.

  • Listing images – 3000 x 2250px
  • Shop icon – 500 x 500px
  • Profile photo – 500 x 500px
  • Team logo – 170 x 100px
  • Order receipt banner – 760 x 100px
  • Mini shop banner – 1200 x 160px
  • Big shop banner – 1200 x 300px
  • Carousel banner – 1200 x 300px


How to resize images


Resizing images to meet Etsy’s requirements is a straightforward process. There are several tools and software available that allow sellers to resize their images with ease. Popular options include Adobe Photoshop, Canva, and online image resizing tools. Sellers can simply input the desired dimensions and resize their images accordingly. It’s important to maintain the aspect ratio of the original image to avoid distortion.


Listing image best practices


Captivating listing images can make all the difference in attracting buyers on Etsy. Sellers should strive to showcase their products in the best possible light by using high-quality images and thoughtful composition. Consider using natural lighting and neutral backgrounds to highlight product features. Including multiple images from different angles can give buyers a comprehensive view of the product and increase their confidence in making a purchase.


Optimizing Images For Web


In addition to meeting Etsy’s size requirements, sellers should also optimize their images for the web to improve loading times and user experience. This can be achieved through compression techniques that reduce file size without sacrificing image quality. Tools like JPEGoptim and TinyPNG are popular choices for compressing images efficiently. Additionally, sellers can leverage browser caching and content delivery networks (CDNs) to further improve image loading times and ensure a seamless browsing experience for buyers.

By understanding and adhering to Etsy’s product photo size and requirements, sellers can enhance the visual appeal of their listings and attract more buyers. From choosing the right file type and size to resizing images and optimizing them for the web, attention to detail can make a significant difference in driving sales and growing a successful Etsy storefront.


Etsy Product photo professional look


Getting a Professional Look


  • Find a clean, non-distracting background: When choosing a spot to shoot your products, make sure the background isn’t distracting or causing your product to blend in with the rest of the photo. A plain white or gray, or light brown backdrop is always a good choice, but other more neutral backgrounds like wood grain can also work.

  • Evenly light your photos: Your photos should be well-lit and clearly display your product without being too harsh or dim. Using a diffuser or simply lighting your scene with the curtains of your window can create soft, even lighting that can highlight the edges of your product without casting heavy shadows. If you decide to experiment with your lighting, make sure that your product is still clear to see.


  • Highlight Variations: If you offer different options for one product, make sure that all of those options are displayed in your photos. Putting them in the same photo can show customers what choices they have and how they’re different from each other. Putting them in different photos can show customers what each product will look like on their own and help highlight their individual features.

  • Take Close-Up Shots: Close-up shots isolate the details of your product. These can be especially important for Etsy where most products are handmade.


Etsy Product photo

Spicing Up Your Photos


  • Show Your Product Being Used: Lifestyle photos can help show customers not only how your products can be used but also what kind of person would use your products. Engaging lifestyle photos can cause them to also form personal connections with your products as they imagine how your items could fit into their lives. Since Etsy hosts a lot of handmade goods, even showing behind-the-scenes photos of your product being made can spark similar feelings!

  • Complement Your Products with Props: Similarly to depicting lifestyle in your photos, using props can ground your products in things that customers are already familiar with, deepening those connections. Props can also be used to create a sense of scale, providing extra information on how big or small your product will be.

  • Use Your Product Packaging: If you’ve got special gift packaging, don’t be afraid to show it off in your photos too! Nice-looking and reliable packaging can inspire feelings of quality in customers and ensure them that your product won’t accidentally break in transit.

  • Use Diagrams/Infographics to Provide Extra Information: A picture is worth a thousand words, but that doesn’t mean you can’t use words as well. Using text with your photos can help clearly convey information like sizing and differences between variations without overwhelming customers with text, making it easy for them to make those choices.




Should I use landscape images in my Etsy photos?
Yes, using landscape images can provide a wider view of your product and showcase more details, but it ultimately depends on your product and personal preference.

What resolution should my Etsy photos be?
Your Etsy photos should have a minimum resolution of 2000 pixels on the shortest side to ensure clarity and detail, especially when zoomed in.

What size should images be on Etsy?
3000 x 2250. Images on Etsy should ideally be at least 2000 pixels on the shortest side to meet the platform’s requirements for optimal display.

What is the best image size for Etsy in 2024?
3000 x 2250.

What is the best size for Etsy thumbnails?

Etsy thumbnails should typically be around 500 pixels on the longest side to ensure they are clear and recognizable in search results and on product pages.
How do I make my Etsy pictures fit?
To make your Etsy pictures fit, you can use image editing software to resize or crop them to the recommended dimensions of at least 2000 pixels on the shortest side.



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Gabe Tabari

Meet Gabe Tabari, the go-to project manager at ProShot Media. With a knack for keeping things organized and projects on track, Gabe is the man behind most projects. In his blog posts, Gabe shares practical tips on how businesses can succeed with product photography.

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