Best Backgrounds for Product Photography + Ideas

ProShot Media Product Photography Blog

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Although there are many options available, a white background is always a safe bet. Other backgrounds can serve your product/ecommerce store in many ways. But the best option is entirely based on several factors such as your brand, product, customer, and more.

There are many different factors to consider before you can determine what background is best for your product photography. If you’re unsure, choose a white background.

Why use different backdrops for product photography?

Utilizing various backdrops in product photography serves multiple purposes, significantly enhancing the overall visual appeal and marketability of the products. Different backdrops allow photographers to create diverse atmospheres and moods that align with the brand’s identity or the specific product being showcased. Additionally, using varied backgrounds can contribute to a more engaging and aesthetically pleasing online shopping experience, capturing the attention of potential customers and potentially improving conversion rates.

Some of the most important reasons to use different backdrops are:

  • Put your product under the spotlight
  • Grab attention
  • Create your brand identity
  • Emotionally connect with your customers
  • Abide by platform requirements

10 Product Photography Background Ideas

 

Pure white background – White background product photography is a popular and effective technique used to showcase products with clarity and minimal distractions. The neutral white backdrop allows the product to stand out, emphasizing its details and creating a clean, professional look for e-commerce websites and marketing materials.

Off white/grey background – Grey background product photography offers a versatile and sophisticated alternative to white backgrounds, providing a subtle backdrop that complements a variety of products. The neutral tones of grey can enhance the visual appeal of products, adding a touch of elegance while maintaining a professional and timeless aesthetic.

Black background – Black background product photography creates a dramatic and impactful visual effect, adding a sense of luxury and sophistication to the presentation of products. The dark backdrop allows products to pop and highlights details effectively, making it an ideal choice for showcasing high-end items or creating a bold contrast for a striking visual impact.

Color background – Color background product photography introduces vibrancy and personality to product presentations by incorporating diverse backgrounds that resonate with brand aesthetics or product themes. This approach allows for creative expression, making the products visually appealing and engaging while offering a unique and memorable presentation for marketing and promotional materials.

Patterns – Pattern background product photography adds a dynamic and artistic element to product displays, using various patterns to create visual interest and uniqueness. This approach allows products to be showcased in a context that aligns with a brand’s style, creating a distinctive and eye-catching presentation that can capture the attention of potential customers.

Wood – Wood background product photography imparts a warm and organic feel to product images, creating a connection with nature and a sense of authenticity. The textured and natural appeal of wood enhances the overall aesthetics of products, making it a popular choice for items with a rustic or artisanal character.

Marble, stone or porcelain – Marble, stone, or porcelain background product photography elevates product presentations with a touch of luxury and sophistication. The sleek and elegant surfaces of these materials provide a refined backdrop, enhancing the perceived value of products and conveying a sense of premium quality and timeless style.

Tiles – Tile background product photography introduces a modern and versatile aesthetic, utilizing the geometric patterns and textures of tiles to enhance the visual appeal of products. The structured and contemporary look of tile backgrounds can provide a clean and organized setting, making it suitable for a wide range of products across different industries.

Gradients – Gradient background product photography employs a seamless blend of colors to create a visually dynamic and modern backdrop for product displays. The smooth transition from one hue to another adds depth and interest, allowing products to be showcased in a stylish and contemporary manner that captures attention and highlights their features.

Fabric – Fabric background product photography introduces a soft and tactile dimension, using various textures and patterns to create a visually appealing setting for products. The versatile nature of fabric allows for diverse presentations, from rustic and cozy to elegant and sophisticated, providing a customizable backdrop that complements a wide range of product styles.

Best Background Color for Product Photography

You should always keep in mind that the most important goal of product photography is showing off your product accurately and professionally.

No matter which background you pick, it’s important that your product is visible and clear. If the background makes the product look weird or hard to see, it’s a sign that you should choose a different background.

There are many different backdrops that can help you do this while also achieving different effects and goals.

White – Best for highlighting details of product without any distraction
Nuetral shades (Grey, Tan, Cream…) – Best for a subtle and natural look that looks earthy.
Bright Colors – Best for attracting attention and creating an energetic mood.

Different Goals to Consider

Creating a vibe – Choosing the right color can help create an interesting vibe that sparks interest in your customers. The color you choose has a large impact on what customers feel when they see your product.

Compliment your brand – A background color is a great place where you can compliment or reinforce your brand identity. This can make your product listing more recognizable, memorable and attractive.

Bring attention to your product – The background color you choose can bring attention to the product itself. Not only can an eye-catching color attract views, but it can also compliment the color of your product.

Attract Attention – This is simple..eye-catching colors attract eyeballs. Bright colors can grab attention and increase your product listing success. A pastel palette may inspire calmness, and tranquility but will not attract the same way bright colors can.

Stay Trendy – Staying updated on color trends is a great way to show your brand is updated and fashionable.

Trying out the Color of the Year, as designated by the PANTONE Institute and released at the start of the year, can be an exciting way to experiment with new colors.

Where To Get Product Photography Backdrops

Amazon – Amazon offers a wide selection of product photography backgrounds, ranging from seamless paper rolls to various materials like fabric and vinyl.

B&H Photo Video – B&H is a reputable photography equipment retailer that provides a range of backgrounds suitable for product photography, including paper rolls, muslin, and portable backdrop kits.

Backdrop Express – Specializing in backdrops for various photography needs, Backdrop Express offers an extensive collection of backgrounds suitable for product photography, including solid colors, patterns, and textures.

Savage Universal – Savage is known for its high-quality photography equipment, and they offer a variety of professional-grade backgrounds, including seamless paper rolls and versatile fabric options.

Some other stores: V-Flat World, Replicasurfaces.com

How do you make a cheap backdrop?

  • Large Poster Boards – White or colored poster boards are inexpensive and can be used as a clean and simple backdrop.

  • Fabric – Purchase affordable fabric in various colors or patterns. Hang it behind your subject to create a soft and textured background.

  • Wrapping Paper – Certain types of wrapping paper, especially those with interesting patterns or textures, can make for a unique and budget-friendly backdrop.

  • Bed Sheets – Use solid-colored bed sheets as a backdrop. They are often available at low cost and come in a variety of colors.

  • Cardboard – Paint or cover large pieces of cardboard with contact paper or fabric to create a sturdy and customizable backdrop.

  • Butcher Paper – White or colored butcher paper is a cost-effective option that provides a clean and smooth background.

  • Old Wood or Pallets – Reclaimed wood or pallets can add a rustic and textured backdrop. Look for discarded materials or repurpose old furniture.

  • Curtains or Drapes – Use inexpensive curtains or drapes as a backdrop. Look for sales or discounts to keep costs low.

  • Newspaper or Magazine Collages – Create a unique and artistic backdrop by collaging newspapers or magazine pages onto a board or wall.

  • Vinyl Tablecloths – Durable and available in various patterns, vinyl tablecloths make for an affordable and easy-to-clean backdrop.

Experiment with these materials based on the style and theme you want for your photos. Be creative and resourceful to achieve a professional-looking backdrop on a budget.

Product photography background FAQs

What background should I use for product photography?

Opt for a white background when capturing photos for your ecommerce listings on platforms such as Amazon and Shopify. If you’re aiming for more creative and vibrant images, consider incorporating additional color and texture using various materials like vinyl, PVC, fabrics, tiles, stones, and other options.

What can I use as a backdrop for food photography?

For food photography, you can use a variety of backdrops to enhance the visual appeal of your images. Some popular options include:

  • Natural Textures: Wooden boards, rustic tables, or marble surfaces can add a natural and appealing texture to your food photos.

  • Neutral Colored Surfaces: White, gray, or neutral-colored surfaces create a clean and minimalist backdrop, allowing the food to stand out.

  • Patterned Fabrics: Consider using patterned fabrics or napkins that complement the colors of your food and add visual interest.

  • Dark Backgrounds: Dark or black backgrounds can create a dramatic effect, especially for vibrant and colorful dishes.

  • Tile or Stone Surfaces: These surfaces can add a sense of authenticity and provide an interesting backdrop for certain types of food.

  • Colored Paper or Boards: Experiment with colored paper or boards to add a pop of color that complements the tones in your dish.

What can I use as a backdrop?

Paper, fabric and textiles, vinyl, metallic, PVC sheets, canvas, wallpaper, wood boards and planks, tiles or stones

What is the best background for product photography?

The ideal backdrop for product photography varies depending on the product type and the desired visual style. While neutral choices such as white, grey, or black are commonly favored, colorful or textured backgrounds can also prove to be impactful.

What is the best backdrop for selling items?

The best backdrop for selling items depends on various factors, including the type of products and the desired visual impact. However, neutral backgrounds such as white, grey, or black are popular choices as they create a clean and professional look. These backdrops allow the product to stand out without distractions. Additionally, well-lit and evenly textured backgrounds can enhance the overall appeal of the items being sold. It’s essential to consider the colors, textures, and aesthetics of the products to choose a backdrop that complements and showcases them effectively.

What makes a good background design?

Consistency: Maintain consistency in background design across your product catalog to create a cohesive and unified visual identity.

Contrast: Ensure there is enough contrast between the product and the background to make the item stand out prominently.

Texture and Material: Consider using textured or patterned backgrounds that complement the product without overwhelming it. Reflective surfaces or materials with a subtle texture can add interest.

Contextual Relevance: For certain products, incorporating a background that relates to the product’s use or environment can enhance storytelling and create a connection with the audience.

Flexibility: Choose backgrounds that can adapt to different types of products while maintaining a consistent brand look. This is particularly important for e-commerce websites with diverse product offerings.

Uncluttered: Keep the background design simple and uncluttered to draw attention to the product. Avoid distractions that could take focus away from the main subject.

 

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Gabe Tabari Bio Picture

Gabe Tabari

Meet Gabe Tabari, the go-to project manager at ProShot Media. With a knack for keeping things organized and projects on track, Gabe is the man behind most projects. In his blog posts, Gabe shares practical tips on how businesses can succeed with product photography.

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