What is Lifestyle Photography?

ProShot Media Product Photography Blog

Table of Contents

Table of Contents

The aim of lifestyle photography is to tell a story. Typically, this shows a product in use. Lifestyle photography creates an emotional connection with viewers and prolongs engagement.

A Lifestyle photograph tells a story by capturing real life events.

lifestyle photo of supplement product

Is Lifestyle Product Photography Effective?

Lifestyle photography allows you to create a story that inspires viewers. This style is effective because it creates an emotional connection with viewers and causes them to desire the items in the photo. For example, a picture of a person holding a steaming mug inspires customers to buy that mug in order to recreate that cozy feeling captured in the photo.


  • Draws engagement from the viewer

  • Creates an emotional connection with the customer

  • Focuses on selling a “type” of lifestyle


  • It can be more costly than alternative types of photography

  • Lifestyle photography can be very time consuming unless executed by a professional

  • A lifestyle backdrop could distract from the subject of the photo


Cost of Lifestyle Photography

The cost of  professional lifestyle photography varies greatly, the average range price is between $200 to $1000 per image. To ensure satisfaction with your lifestyle photos, have a clear vision about the photos in mind. If the photo requires a hand model, pricing is around $30. If your photo requires a custom made scene, you will need to include the cost for every prop used, and this will most likely result in a significant price increase. You can learn more about the reasoning behind these costs at Skylinefba.com.

There is also the option of hiring props and taking the photo yourself, but keep in mind hiring professional services results in higher quality photos which increases sales.


The equipment you will need for lifestyle photography depends on the type of setting you intend to have, and the style of the photo you are envisioning. Some photographers shoot lifestyle photography with high quality mirrorless cameras while others use vintage film cameras. To get inspiration about what equipment you prefer, Shotkit.com chronicled what is in several lifestyle photographers’ camera bags.

Professional lighting is also a necessity in achieving engaging lifestyle photos. Proper lighting ensures a professional tone and allows customers to see the product’s details.

lifestyle photo dog supply

Lifestyle Photography in Product Photography

If trying to decide to go with lifestyle photography for your product photography, consider what platform you intend to sell on. A lifestyle photograph may help sales on platforms such as Instagram and Etsy where lifestyle photos create more engagement with viewers. Alternatively, lifestyle photography may not be necessary on platforms such as eBay where white backdrops are most popular. You can view our lifestyle portfolio here.


The aim of lifestyle photography is to tell a story. To decide if lifestyle photography is the right choice for your photo, consider what the intentions of your photo are. Will your subject stand out if there is a lifestyle backdrop? Will investing in a lifestyle photograph help your sales? Lifestyle photography creates an emotional connection with viewers and prolongs engagement.


ProShot Media Product Photography Services

Sydney Abraham Profile Pic

Sydney Abraham

Sydney has experience in content writing, journalism, essays, and historical fiction. She graduated Westmont College with a Bachelor of Arts in English and a Minor in Writing.

More Like This

The Importance of Product Photography in E-commerce

Table of Contents Table of Contents In the realm of e-commerce, where consumers rely solely on digital platforms to make purchasing decisions, the role of product photography cannot be overstated. Product photography involves capturing high-quality images of products to showcase

Read More »

Best Camera for Product Photography

Table of Contents Table of Contents Choosing the right camera can be crucial for product photography. Generally speaking, DSLR cameras are the right choice. Camera Types When it comes to product photography, there are three main types of cameras to

Read More »

What Makes a Great Product Photographer

Table of Contents Table of Contents Product photography serves as a cornerstone in the marketing realm, providing businesses with the visual assets they need to showcase their products effectively. Behind every stunning product image lies the skillful expertise of a

Read More »

How To Become A Product Photographer

Table of Contents Table of Contents Product photography is a specialized field within the broader realm of photography that focuses on capturing images of products for promotional or commercial purposes. Product photographers play a crucial role in helping businesses showcase

Read More »
Scroll to Top