How Many Product Photos Do You Need for Ecommerce?

ProShot Media Product Photography Blog

Table of Contents

Table of Contents

  • For Amazon: 7 images or 6 if your listing has a video 
  • For Etsy: 5-10 images
  • For Shopify: At least 3

The number of product photos you need depends on various factors such as the type of product, its features, and how you plan to showcase it. In general, it’s best to provide multiple photos that cover different angles, details, and use cases of the product. For e-commerce listings, having at least 3 to 5 high-quality images is a good starting point. Various angles and lifestyle images can give customers a comprehensive view of your product. However, the specific quantity can vary, and it’s essential for images to effectively communicate the value and functionality of the product to potential buyers.

These are the factors that you should consider: 

 

Are there platform requirements?

 

Ecommerce platforms like Amazon, Etsy, Shopify, and Ebay have their own requirements for photos. These requirements can be for size, resolution, color space, and more. Some of these platforms also have requirements and suggestions for the amount of photos your listing needs. 

I suggest that you check on your platform requirements/suggestions before you decide how many product photos you need. 

How many photos for ecommerce

 

More Product Photos = More Sales

 

Having more product photos can substantially increase a listing’s conversion rate by providing a comprehensive understanding of the product. Multiple high-quality images offer different perspectives and detail which can instill confidence in the buyer’s decision. Accurate photos reduce uncertainty and helps customers visualize the product, leading to a greater likelihood of purchase. Moreover, diverse product photos cater to different preferences and browsing behaviors, catering to a wider audience and ultimately driving higher conversion rates.

Quality product photos play a pivotal role in listing conversion rates, especially when supplemented with a greater quantity of images. High-quality photos not only convey professionalism and trustworthiness but also provide potential customers with a clear depiction of the product’s attributes and craftsmanship. Each additional photo offers an opportunity to showcase the product in different contexts, demonstrating its versatility and addressing various consumer needs and preferences. Moreover, investing in great product photos enhances the overall shopping experience, fostering a positive impression of the brand and reinforcing the perceived value of the product. 

 

High Quality Product Photos

 

Quality product photos play a pivotal role in listing conversion rates, especially when supplemented with a greater quantity of images. High-quality photos not only convey professionalism and trustworthiness but also provide potential customers with a clear depiction of the product’s attributes and craftsmanship. Each additional photo offers an opportunity to showcase the product in different contexts, demonstrating its versatility and addressing various consumer needs and preferences. Moreover, investing in great product photos enhances the overall shopping experience, fostering a positive impression of the brand and reinforcing the perceived value of the product. 

 

More product photos = lower return rates

 

Expanding the number of product photos can serve as a powerful tool in reducing return rates for online purchases. By providing potential customers with a comprehensive visual representation of the product from various angles and contexts, shoppers gain a clearer understanding of its features and appearance before making a purchase. This increased transparency helps manage expectations and minimizes the likelihood of discrepancies between what customers anticipate and what they receive.

Moreover, with more product photos showcasing different aspects such as size, color, and functionality, customers can make more informed decisions, resulting in a higher likelihood of satisfaction upon receiving the item. As a result, the overall return rate decreases, contributing to improved customer satisfaction and operational efficiency for the business.

 

Show customers your product from every angle

 

Incorporating multiple angles into your product listing can significantly enhance its appeal and effectiveness. By showcasing the product from various perspectives, such as overhead shots, close-ups, and side views, potential customers gain a comprehensive understanding of its design, features, and dimensions.

This diverse range of angles allows shoppers to visualize the product more accurately. Additionally, different angles can highlight unique selling points and key features, effectively capturing the attention of potential buyers and encouraging them to explore further. Ultimately, leveraging different angles in product photography not only enriches the listing’s visual presentation but also increases engagement and boosts conversions.

 

 

 

Interactive Product Photos

 

Interactive photos offer an engaging and immersive experience for online shoppers, revolutionizing traditional product photography. Unlike static images, interactive photos allow customers to interact with the product by zooming in, rotating it 360 degrees, or even viewing it in augmented reality. This interactive element provides a more realistic and detailed representation of the product, enabling customers to explore its features and characteristics from every angle.

By empowering shoppers to interact with the product virtually, interactive photos enhance the online shopping experience, instilling confidence and reducing uncertainties about the item’s appearance and functionality. Moreover, the interactive nature of these photos fosters a deeper connection between the customer and the product, ultimately leading to higher engagement, increased conversion rates, and ultimately, greater customer satisfaction.

 

Photos to Show Accurate Scale 

 

Including a greater number of photos in a product listing can effectively convey scale, aiding customers in understanding the size and dimensions of the item. By providing images that feature the product alongside common objects or with a reference point, such as a person’s hand or a ruler, shoppers can better visualize its actual size. Additionally, showcasing the product in various contexts and settings allows customers to gauge its proportions relative to its surroundings.

Whether it’s a piece of furniture in a room setting or a wearable item being worn by a model, multiple photos showing scale enable shoppers to make more informed decisions about the product’s suitability. Ultimately, this transparency enhances the customer experience, reduces uncertainty, and contributes to higher levels of satisfaction with their purchase.

 

Frequently Asked Questions

 

How many images do you need for an ecommerce listing?

For an ecommerce listing, the number of images you need can vary depending on the complexity of the product and your target audience’s expectations. However, as a general guideline, it’s recommended to include a minimum of 3 to 5 high-quality images per product listing. This typically includes a variety of angles, close-ups of important features, and lifestyle shots to provide context. Ultimately, the goal is to provide enough visual information for customers to make informed purchasing decisions while keeping the presentation concise and engaging.

How many product images should I use?

The number of product images you should use depends on several factors, including the type of product, its complexity, and your target audience’s preferences. However, as a general rule of thumb, it’s recommended to include a minimum of 3 to 5 high-quality images per product listing. These images should showcase the product from different angles, highlight key features, and provide context for its use or scale. Additionally, consider including lifestyle images or action shots to demonstrate how the product can be used in real-life situations. Ultimately, the goal is to provide enough visual information to help potential customers make informed purchasing decisions while keeping the presentation visually engaging.

What is the best image ratio for eCommerce website?

The best image ratio for an eCommerce website typically depends on the platform or theme you’re using, as well as the specific design preferences and requirements of your website. However, a common and widely accepted image ratio for eCommerce product images is 1:1 (square). Some eCommerce platforms may recommend specific image dimensions or ratios for optimal display across various devices and screen sizes. It’s essential to experiment with different ratios and sizes to find the best fit for your website’s design and user experience.

How many images do you need for a website?

For a website, aim for at least 5 to 10 high-quality images per page to engage users and enhance visual appeal. Include a mix of visuals such as hero banners, product photos, and illustrations that complement the text content and showcase key features or offerings. Additionally, consider incorporating image galleries or slideshows to provide more detailed views of products, services, or portfolio items.

How Many Images Should My Product Have For Shopify?

For Shopify product listings, it’s recommended to include a minimum of 3 to 5 high-quality images per product. These images should showcase the product from different angles, highlight key features, and provide context for its use or scale. Additionally, consider including lifestyle images or action shots to demonstrate how the product can be used in real-life situations. Providing a variety of images helps potential customers make informed purchasing decisions and enhances the overall shopping experience on your Shopify store.

ProShot Media Product Photography Services

Gabe Tabari Bio Picture

Gabe Tabari

Meet Gabe Tabari, the go-to project manager at ProShot Media. With a knack for keeping things organized and projects on track, Gabe is the man behind most projects. In his blog posts, Gabe shares practical tips on how businesses can succeed with product photography.

More Like This

The Importance of Product Photography in E-commerce

Table of Contents Table of Contents In the realm of e-commerce, where consumers rely solely on digital platforms to make purchasing decisions, the role of product photography cannot be overstated. Product photography involves capturing high-quality images of products to showcase

Read More »

Best Camera for Product Photography

Table of Contents Table of Contents Choosing the right camera can be crucial for product photography. Generally speaking, DSLR cameras are the right choice. Camera Types When it comes to product photography, there are three main types of cameras to

Read More »

What Makes a Great Product Photographer

Table of Contents Table of Contents Product photography serves as a cornerstone in the marketing realm, providing businesses with the visual assets they need to showcase their products effectively. Behind every stunning product image lies the skillful expertise of a

Read More »

How To Become A Product Photographer

Table of Contents Table of Contents Product photography is a specialized field within the broader realm of photography that focuses on capturing images of products for promotional or commercial purposes. Product photographers play a crucial role in helping businesses showcase

Read More »
Scroll to Top