What is a PNG file?

ProShot Media Product Photography Blog

Table of Contents

Table of Contents

PNG is short for Portable Network Graphic, a type of raster image file that uses the .png extension. It’s especially popular with web designers because it supports graphics with transparent or semi-transparent backgrounds. PNGs offer lossless compression and support over 16 million colors.

Pros of PNG files.

  • PNG files can support very detailed images.

  • PNG files can be viewed and edited in many programs because it is an open format file type.

  • Unlike a JPEG file, a PNG image won’t lose any data when its compressed.

Cons of PNG files.

  • Because PNG files retain all of its original data, a PNG file will be larger than a JPEG or GIF. Larger files may cause storage issues or slow page loading times on the web.

  • Not ideal for printing. Does not support CMYK color modes.

PNG files for text.


PNG files can display text-heavy images very effectively. Scans of printed or handwritten documents can transferred to PNG with a high level of detail. Original image data does not get sacrificed during the compression process.


ProShot Media Product Photography Services


Leon Olagh Profile Pic

Leon Olagh

Leon Olagh is an experienced photo retoucher and editor. He shares insights and expertise in the field of photography through his blog posts. His work reflects a meticulous approach to the art of creating and refining visual content.

More Like This

The Importance of Product Photography in E-commerce

Table of Contents Table of Contents In the realm of e-commerce, where consumers rely solely on digital platforms to make purchasing decisions, the role of product photography cannot be overstated. Product photography involves capturing high-quality images of products to showcase

Read More »

Best Camera for Product Photography

Table of Contents Table of Contents Choosing the right camera can be crucial for product photography. Generally speaking, DSLR cameras are the right choice. Camera Types When it comes to product photography, there are three main types of cameras to

Read More »

What Makes a Great Product Photographer

Table of Contents Table of Contents Product photography serves as a cornerstone in the marketing realm, providing businesses with the visual assets they need to showcase their products effectively. Behind every stunning product image lies the skillful expertise of a

Read More »

How To Become A Product Photographer

Table of Contents Table of Contents Product photography is a specialized field within the broader realm of photography that focuses on capturing images of products for promotional or commercial purposes. Product photographers play a crucial role in helping businesses showcase

Read More »
Scroll to Top