Your Amazon listing competes against dozens of other products in the same category. The main image gets shoppers to click. But what happens after the click is where most brands lose the sale.
Amazon A+ Content is your chance to tell the full story: benefits, dimensions, lifestyle context, comparison charts, and brand narrative, all through images. If your photography is not built specifically for A+ Content, you are leaving conversion on the table.
This guide covers exactly what images an A+ Content listing needs, how to brief a photographer for them, and what to look for in a studio that handles this kind of work. For broader context on optimizing your Amazon presence, see our guide on how to stand out on Amazon.
What Is Amazon A+ Content?
Amazon A+ Content (formerly Enhanced Brand Content) is an additional section available to brand-registered sellers below the standard product listing. It replaces the plain-text product description with a visual, image-heavy layout that lets you present your product in far more depth.
According to Amazon Seller Central, A+ Content can help increase the overall sales of a product. It does this by reducing buyer uncertainty. Shoppers who see detailed imagery, comparisons, and lifestyle context are less likely to bounce to a competitor.
A+ Content is available to sellers enrolled in Amazon Brand Registry. It includes both standard A+ (free) and Premium A+ (available to qualifying sellers), which adds video, larger image modules, and comparison carousels.
What Makes A+ Content Photography Different
Standard Amazon listing photos follow a simple rule: first image on white background, then lifestyle, infographic, and detail shots to fill your remaining 7 to 9 image slots. You can read more about building a complete Amazon product photography guide.
A+ Content is different. It uses full-width banner images, narrow lifestyle panels, close-up detail shots, and brand story imagery, all in specific module layouts that dictate the exact dimensions and orientation of each photo.
If you hand a photographer a vague brief and expect generic shots to work in A+ Content modules, they will not. The images need to be planned around the modules you are using before the shoot begins.
The Images Every A+ Content Listing Needs
1. Hero Banner Image
Most A+ Content layouts open with a wide, horizontal lifestyle image, typically 970 x 300 pixels or 1464 x 600 pixels depending on the module. This image sets the mood for your brand and must fill the frame without looking cropped or stretched.
You need to shoot this with the final dimensions in mind. A standard lifestyle shot cropped to fit looks wrong. A shot composed as a wide banner from the start looks intentional. See our lifestyle photography service for examples of wide-format brand imagery.
2. Lifestyle Detail Images
These are tighter lifestyle images: product in use, hands holding it, close-up in a styled environment. A+ Content modules often pair these with text overlays, so the images need visual breathing room (negative space) where the copy sits without covering key product details.
Your photographer needs to know where text will appear before they compose the shot.
3. Feature Callout Images
For each key product benefit, you need a product image with a clean background, usually white, grey, or a brand color, that leaves room for an overlay or callout graphic. These are not infographics; they are photography. The infographic design layer gets added afterward via our Amazon Infographic Design service.
4. Dimension and Scale Images
If your product size is hard to judge from standard shots, a scale image helps. This is usually the product photographed next to a reference object: a hand, a common household item, or a size guide graphic.
These are particularly important for products where buyers frequently return items due to size expectations. Categories with complex sizing such as furniture, bags, and tech accessories see the highest friction from unclear size communication.
5. Brand Story Image
Many A+ Content layouts include a brand story module: a wide image of your studio, team, or origin story alongside a short text block. This is a lifestyle or documentary-style photo, not a product shot. If your brand has a physical space, this is where to show it.
6. Comparison Chart Assets
If you are using a comparison chart module, you need clean, consistent product shots across the variants you are comparing. These need identical backgrounds, framing, and lighting, shot in the same session so they look cohesive side by side. White background photography with locked settings is the standard approach here.
How to Brief Your Photographer for A+ Content
Start with the modules, not the brief
Before the shoot, map out exactly which A+ Content modules you plan to use. Amazon provides a module library in Seller Central. Each module specifies the image dimensions, orientation, and number of images required. Build your shot list from the modules backward. Use our shot list maker to organize your brief.
Specify the final dimensions for every shot
Provide your photographer with the exact pixel dimensions for each image. A cropped 1:1 square looks entirely different from a 970 x 300 wide banner. A photographer who does not know what dimensions they are shooting for cannot compose correctly.
Flag text overlay areas
For any image that will have text, arrows, or graphics overlaid on it, mark where the overlay will sit before the shoot. A photographer who knows the top-right corner will carry a text block will leave it clear.
Plan the color palette together
If your brand uses specific colors in A+ Content modules, the product photos need to work against those colors. A purple background module looks strange with a photo composed against a warm beige backdrop. Coordinate this before shooting. See our color background photography service for options.
What to Look for in a Studio for A+ Content Photography
Not every studio has experience with Amazon-specific content. Here is what actually matters:
Amazon platform knowledge: The studio should know the difference between a main listing image and A+ Content. They should understand image dimension requirements, file format specs, and the module layouts they are shooting for.
Infographic design capability: Photography is only half of A+ Content. The callout graphics, badges, comparison charts, and text overlay graphics need to be designed to match your brand. Our Amazon Infographic Design service handles both photography and infographic design so the two are built to work together.
Composition control: Lifestyle shots for A+ Content require precise compositional planning: specific crop ratios, specific areas of negative space, specific orientations. Look for a studio that asks about your content layout, not just your products.
Ship-to-studio logistics: Most Amazon sellers are not in the same city as their preferred studio. A studio that accepts product shipments from anywhere in the US removes a significant logistical barrier. Learn more about how our process works for remote clients.
At ProShot Media Group, we handle both the photography and the Amazon infographic design for Amazon listings. Our service produces the callout graphics and comparison charts that A+ Content requires, built to match your brand and the exact dimensions of your chosen modules. Products ship to our Los Angeles studio from anywhere in the US, and photos are delivered within 7 business days.
Standard vs. Premium A+ Content: What Photography Changes
Standard A+ Content uses a selection of basic modules: product description images, lifestyle panels, comparison charts, and brand story sections. You can use up to 5 modules per listing and 7 images per module.
Premium A+ Content (available to sellers with Brand Registry who meet Amazon qualifying criteria) adds full-width video, larger image carousels, enhanced comparison tables, and Q&A modules. The image dimensions are larger, and some modules require panoramic or cinematic-ratio photography.
If you are aiming for Premium A+, discuss this with your photographer before the shoot. The banner images need to be shot at higher resolution and wider crop ratios than standard A+ requires. Standard shots often cannot be repurposed for Premium A+ modules without looking cropped.
A+ Content and Amazon SEO
Amazon’s search algorithm does not index A+ Content text directly. Keyword optimization for Amazon search happens in the listing title, bullet points, and back-end search terms, not in A+ Content modules.
However, A+ Content improves conversion rate, and conversion rate is one of the signals that influences organic ranking. A higher-converting listing earns more sales per session, which positively affects your position in search results over time.
The indirect SEO benefit of strong A+ Content is real. It is not keyword stuffing. It is converting more of the traffic your existing ranking generates. For more on maximizing your Amazon presence, see our guide to the benefits of Amazon product photography.
Frequently Asked Questions
What image size does Amazon A+ Content require?
It depends on the module. Amazon A+ Content modules have specific dimension requirements set in Seller Central. Common sizes include 970 x 300 pixels for banner modules, 300 x 300 for comparison chart images, and up to 1464 x 600 for Premium A+ hero banners. Review the exact dimensions for each module you plan to use before briefing a photographer.
Do I need a professional photographer for Amazon A+ Content?
Yes, if you want the images to perform. A+ Content images are displayed at large sizes across the full listing page. Phone photos, low-resolution stock images, and poorly lit product shots are visible at this scale. Buyers form an impression of your brand from these images before reading a single word of your listing copy.
Can I use the same photos for my main listing images and A+ Content?
Some images can overlap. A clean lifestyle shot, for example, can work in both. But the main listing images follow different dimension constraints than most A+ Content modules. Composition that works for a square listing slot often does not translate to a 970 x 300 banner. Plan dedicated A+ Content shots for your most critical modules.
How many images does an A+ Content section need?
Standard A+ Content allows up to 5 modules, and each module can include between 1 and 7 images depending on the module type. A complete A+ Content section typically requires 8 to 15 images in total. Premium A+ allows more modules and larger image sets.
What is the difference between Amazon A+ Content and infographics?
Infographics are product images with overlaid graphics, text callouts, badges, and benefit summaries. They can appear both in your standard 9 listing image slots and within A+ Content modules. A+ Content itself is the expanded section below the fold that uses a structured layout of modules. Infographics are one type of asset that goes inside that section.
What to Do Next
Your A+ Content is one of the highest-leverage elements of your Amazon listing. Shoppers who reach the A+ section are already engaged. Your job at that point is to answer their remaining questions and confirm they are making the right decision.
The photography that supports that moment needs to be planned, precise, and platform-ready.
ProShot Media Group provides white background photography, lifestyle photography, and Amazon Infographic Design, all from our Los Angeles studio. Ship your products to us and get fully retouched images and infographics back within 7 business days, ready to upload to your A+ Content modules. Get started here or view our pricing.
